Sony/ATV Inks Deal With Music App Developer Gismart
Sony/ATV Music Publishing has struck a deal with Gismart to license its content to the music app developer.
On Tuesday (May 21), the London-based company announced that the songbook for its karaoke app, Karaoke Face, will be expanding to include thousands of songs from the leading music publisher. The app allows users to sing, record and share performances, all the while wearing 3D masks if they so choose. It's an extension of Sony/ATV's 2018 licensing agreement with Gismart, which covered the U.S.
Gismart vp of business development and marketing Lana Meisak told MusicWeek, "Gismart is committed to developing its 'A-team' of global music partners. Our new strategic deal with Sony/ATV supercharges the content available in Karaoke Face, which is the world's first karaoke app featuring AR masks and filters. With over three million tracks and songs, the Sony/ATV catalog covers every era and genre of popular music."
A representative for Sony/ATV told Billboard that Gismart's release was sent without its knowledge so "it's not something we have anything to say about."
Last year, Gismart also announced a global licensing deal with Universal Music Publishing Group. “A deal with UMP and Sony/ATV helps us offer a diverse repertoire of songs from day one, once the app launches," said Meisak, who was business development manager at Gismart, at the time. "We’re striving to create a complete karaoke songbook so any user can find their personal favorites to sing. We will continue speaking with partners from all the major publishing companies to grow our catalog and bring you the hottest tracks.”