The former Republic exec and Music World Cup are also launching a scholarship through his new Music Mastery mentorship program.
Music World Cup, a blockchain-driven social music competition platform, has appointed former Republic Records president Charlie Walk as their next "World Unity Ambassador," it was announced Tuesday.
As a brand ambassador, Walk will take on a public role in introducing audiences to Music World Cup, an upcoming global competition in which emerging artists can upload a performance and reach potential fans. The inaugural Music World Cup Live Finals is scheduled to take place by the end of the year.
To coincide with the announcement, Walk and MWC are launching a scholarship through his new Music Mastery mentorship program, ultimately choosing five emerging acts to help develop via a six-week online program.