Kid Cudi and Adidas Make Partnership Official

Kid cudi

Kid Cudi performs during the Coachella Valley Music and Arts Festival on April 20, 2019 in Indio, Calif.

Adidas and Kid Cudi have made their partnership official with the announcement over the weekend of a new line of footwear and other apparel "coming soon." The rapper and shoe company last collaborated in 2018 with the TRESC run.

The partnership, which also looks to "provide a platform to share the positive impact that creativity can have in mental wellness through music, art and design," according to a release, was announced with a series of posters plastered throughout New York City, Los Angeles and Miami, where Cdi performed at the Rolling Loud festival.

The posters feature a graphic that depicts a feminine half head with a burning moon inside and will be present on all upcoming adidas x Kid Cudi product. Each print includes a link ( where you can sign up for more updates on the collaboration.


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