Kid Cudi and Adidas Make Partnership Official
Adidas and Kid Cudi have made their partnership official with the announcement over the weekend of a new line of footwear and other apparel "coming soon." The rapper and shoe company last collaborated in 2018 with the TRESC run.
The partnership, which also looks to "provide a platform to share the positive impact that creativity can have in mental wellness through music, art and design," according to a release, was announced with a series of posters plastered throughout New York City, Los Angeles and Miami, where Cdi performed at the Rolling Loud festival.
The posters feature a graphic that depicts a feminine half head with a burning moon inside and will be present on all upcoming adidas x Kid Cudi product. Each print includes a link (adidas.com/kidcudi) where you can sign up for more updates on the collaboration.