Sony/ATV Signs Global Deal With Troy Carter's Q&A

Troy Carter
Courtesy of Q&A

Troy Carter

Sony/ATV has inked a worldwide deal to administer the music publishing catalog of Q&A, Troy Carter and J. Erving's brand-new music and technology company. 

Launched last month, the Los Angeles-based Q&A provides distribution, management, label services and data analytics, with an overarching mission to treat "artist as entrepreneur." It includes Erving's digital distribution and label services business Human Re Sources, which counts Pink Sweat$, Charlotte Lawrence and more on its artist roster.

“I’ve known Troy Carter and J. Erving for many years and they have always stood out to me as two of the most artist-friendly and progressive executives in the industry,” said Sony/ATV chairman and CEO Jon Platt. “It’s why I am excited to team up with them and their partners for this new venture as it explores fresh and innovative ways of connecting music and technology.”

Carter and Erving are joined in the new project by co-founders Suzy Ryoo and Tim Luckow. While Carter, Erving and Ryoo all previously worked together at artist management company Atom Factory, Luckow co-founded artist payments platform Stem and record label/management company GHouse.

The music-tech company marks the latest venture for Carter following his September 2018 departure from Spotify, where he served as global head of creator services. 

“My partners and I unanimously agreed that Sony/ATV was the right partner to administer our new publishing venture. Jon Platt has always put creators first and that’s core to our mission as a company,” said Carter, Q&A chairman and CEO. “We’re looking forward to building something special with this incredible global team.” 

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