Brian Philips Joins Cumulus Media as Executive VP Content & Audience

Rick Diamond/Getty Images for T.J. Martell
Brian Philips receives the Frances Preston Outstanding Music Industry Achievement Award at the T.J. Martell Foundation 8th Annual Nashville Honors Gala at the Omni Nashville Hotel on Feb. 29, 2016 in Nashville, Tenn.

He previously served as president of Viacom/MTV's CMT network for 16 years.

Brian Philips has been appointed executive vice president content and audience, at broadcasting giant Cumulus Media, the company announced Monday (May 6). Philips succeeds Michael McVay, who is returning to full-time consulting with Cumulus as his first client.

“We are excited that Brian is joining our leadership team,” said Cumulus executive vice president and CEO Mary G. Berner in a statement. “A highly accomplished executive, leader, and innovator with substantial experience across today’s media landscape, he comes to us with an impressive and successful track record of growing ratings and expanding audiences. We look forward to benefiting from the skills and expertise he brings to his new role.”

“I have long respected Cumulus as a leader in the radio broadcasting industry with high-quality local programming and iconic, nationally syndicated brands,” added Philips. “I’m eager to join this company and this culture, and to work alongside Mary Berner and the leadership and programming teams to continue driving performance and improving ratings.”

Philips previously served as president of Viacom/MTV’s CMT network, where he led the channel’s push into long-form scripted series, awards shows, concert specials and feature films and saw the network grow from 36 million to a peak of 90 million homes. He also developed CMT’s national radio network during his 16-year tenure at the company.

Prior to his work at CMT, Philips spent more than 15 years leading programming at several major market radio stations, including Cumulus’s own WNNX-FM and WWWQ-FM in Atlanta, and KPLX-FM in Dallas-Ft. Worth, Texas. In 2016, he received the Frances Preston Outstanding Music Industry Achievement Award from the T.J. Martell Foundation.