The Korean company is calling for the seizure and destruction of all unauthorized merchandise being sold outside the group's concerts.
Big Hit Entertainment, the South Korean company behind blockbuster K-Pop band BTS, is calling for a crackdown on bootleggers.
In a complaint filed in California district court April 25, Big Hit Entertainment claims an “exclusive right” to the BTS trademark and is calling for court authorization to seize and destroy any unauthorized merchandise being sold outside the group’s concerts by the U.S. Marshal and other law enforcement. The company states bootlegged tour and program books, T-shirts, jerseys, sweatshirts, hats, visors, buttons, posters and other such items are “likely to injure the reputation” of Big Hit Entertainment and BTS due to its “inferior” quality.