Live Nation to Exclusively Book San Diego Venue Soma

Courtesy of Live Nation
      

Live Nation announced today (April 30) that it has entered into an agreement to exclusively book San Diego’s Soma music venue. Soma will join Live Nation’s global portfolio of over 1,700 clubs and theaters.

“Soma’s 2,300 capacity is a perfect fit for us in San Diego. The city is a vibrant music market with a population base that we think is underserved at this size,” said COO of Live Nation Clubs & Theaters division Ben Weeden in a release. “Many of the shows playing similar-sized venues in SoCal, such as the Palladium, Wiltern and House of Blues Anaheim, currently skip San Diego; so the fans there are missing out on amazing shows.”

“Live Nation brings the equity and experience to continue Soma’s growth,” said Soma owner Len Paul in a release. “We are excited to enter this partnership with Live Nation as it will enhance concertgoers musical entertainment choices at Soma.” 

Soma originally opened in 1986 in an old warehouse in downtown San Diego and became known as a dance club. The venue eventually started hosting live music with appearances from blink-182, Green Day, Rage Against the Machine and Tool.

“Soma’s team has done a great job with this music venue, and we’re excited to be working with them to help grow that venue’s audience,” Weeden added.

In 1994, the venue relocated to another former warehouse south of University of San Diego. Major artists such as Faith No More, Fugazi, Sublime, Radiohead, The Ramones, The Smashing Pumpkins and No Doubt performed at the new location until the venue closed in 1999. 

After Soma reopened in 2002, Switchfoot performed a sold-out show that was later released as a DVD titled Live in San Diego. Soma has since hosted Kendrick Lamar, Nine Inch Nails, The White Stripes, Deadmau5 and Chance the Rapper.

“The critical mass of our booking reach in the region and beyond enables us to attract performers who might not normally perform in these areas,” said Weeden.


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