The new initiatives will include an interactive livestream at the MTV VMAs.
Twitter is expanding its lineup of live and on demand programming across entertainment, news, sports and gaming with a new round of brand partnerships, including a concert and festival series with Live Nation and an interactive live stream at the MTV Video Music Awards (VMAs). The partnerships were announced on Monday (April 29) at the Digital Content NewFronts in New York City.
“When you collaborate with the top publishers in the world, you can develop incredibly innovative ways to elevate premium content and bring new dimensions to the conversations that are already happening on Twitter,” said Twitter global vp and head of content partnerships Kay Madati in a statement. “Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter.”