Wondery is home to hit programs like 'Dirty John,' which was adapted into a limited TV series for Bravo.
Yet another music company is hopping on the podcast bandwagon. Universal Music Group has joined forces with independent podcast publisher Wondery to develop original podcasts drawing from the major label's music roster.
Under the agreement, the new podcasts will be available globally on any platform Wondery content is linked to, which now includes Apple Podcasts, Spotify and Google Podcasts. Launched in 2016, Wondery is home to hit programs like Dirty John (which was recently adapted into a limited TV series for Bravo), Dr. Death, Business Wars and Gladiator.
In a release, the partners clarify that the new podcasts "will serve as an extension of the compelling narratives and content that UMG is already creating around its artists, labels and catalog," and "will provide fans and new audiences alike with deeper perspectives on artists, music and events that influence and shape culture." UMG also intends for the podcasts to become an "incubator" for its film and television projects, and include short and long-form programming from the company's Polygram Entertainment and its numerous label imprints around the world.