SiriusXM Turns Its Talk Shows Into Pandora Podcasts
Starting today (April 16), nearly two dozen SiriusXM programs will be available to Pandora listeners as podcasts.
The repurposed shows, located within the new Podcasts on Pandora platform, span entertainment, talk, comedy, music and sports programming hosted by SiriusXM talents like Andy Cohen, Ricky Gervais, Kevin Hart, Hoda Kotb, Jenny McCarthy, Chris "Mad Dog" Russo and Sway. On the music end, the list includes music historian Eddie Trunk's Trunk Nation, Mark Goodman and Alan Light's Debatable and Nik Carter and Lori Majewski's Feedback, along with long-form segments of talk show Sway in the Morning.
"We're excited that some of our most popular talk shows are now being made available to Pandora users," said SiriusXM president and chief content officer Scott Greenstein in a release. "This will be a great opportunity for new audiences to discover these SiriusXM shows, while providing Pandora with great programming, as we continue to collaborate on content opportunities for both platforms."
The announcement comes on the heels of the recent launch of Pandora NOW, a curated channel of the top-trending new music on Pandora across all genres that marks the first cross-platform "experience" for users since the satellite radio behemoth acquired the streamer earlier this year. Last month, SiriusXM created the first-ever original content team at Pandora, to produce playlists, podcasts and more.
SiriusXM isn't the only company that sees potential in the growing podcasting sphere -- Spotify has snapped up three podcast firms (Gimlet, Anchor and Parcast) since the start of 2019, and iHeartRadio acquired podcast content company Stuff Media last September.