Your move, Drake. The Weeknd is the latest celebrity to buy into the gaming industry as a new co-owner of Canadian esports franchise OverActive Media, the parent company of the Overwatch League's Toronto Defiant and Splyce.
The partnership makes The Weeknd -- a.k.a. Abel Tesfaye -- the first-ever Toronto Defiant and Splyce global ambassador, with plans to partake in OAM's brand and content building efforts in Canada and beyond.
"As a big esports fan, I am really excited to be involved in this project," The Weeknd said in a statement. "I am looking forward to collaborating with OverActive Media in unique and innovative ways."