Business

R&R Records Enters Joint Venture With Warner Bros. Records

Mason Klein, Aaron Bay-Schuck and Ben Persky
Courtesy of Warner Bros. Records

Mason Klein, Aaron Bay-Schuck and Ben Persky

Los Angeles-based label R&R Records has revealed a partnership with Warner Bros. Records, announced by WBR co-chairman and CEO Aaron Bay-Schuck and R&R founders Ben Persky, Mason Klein and Will Perliter today (April 9).

Established in 2016, R&R amassed a quarter of a billion streams with artists including Mt. Joy and Sorcha Richardson based on their stated initiative to provide an alternative strategy for independent artists, focused on an aggressive approach to digital. The first signings under the R&R/WBR deal will be singer-songwriters Dijon and Wens.

"I’ve been following Ben and Mason’s careers for years now and I’ve been impressed by the level of artists and songwriters they’ve been championing, on both the management and label sides," said Bay-Schuck. "They have great taste, an authentic approach, and a clear vision of what R&R represents. Dijon and Wens are compelling, original voices and fantastic artists to kick off our partnership. Tom Corson and I are thrilled to welcome R&R into the WBR family."

Added Persky and Klein, "Through this partnership, we’re excited to establish a global presence and offer our artists more comprehensive support. Aaron and Tom have been encouraging of our vision from the beginning, and we love what they’re doing at Warner Bros. They have an amazing team, and it’s an exciting place to grow talent. We’re incredibly proud to launch our joint venture with Dijon and Wens, two artists whom we feel represent the ethos and direction of R&R."

Childhood friends Persky and Klein got their start in 2010 with Mixed Management, whose first clients were R.L. Grime (whom the New York City-based college students had known back in L.A.) and Baauer, right as his "Harlem Shake" became a global phenomenon; so influential, in fact, that Billboard began including video streams in their chart data. After returning home, Persky and Klein's roster grew to include songwriter Tobias Jesso Jr., who co-wrote "When We Were Young" with Adele and "Slow Hands with Niall Horan, and has since written for Shawn Mendes, John Legend, Charlie Puth and more. 

Maryland-born, Los Angeles-based singer-songwriter Dijon has scored critical accolades from the New York Times and The New Yorker and just released his debut EP, Sci Fi 1. Wens, a Los Angeles native, debuted in 2016 and also released her first EP, That Really Long Night, in 2018.