Los Angeles-based label R&R Records has revealed a partnership with Warner Bros. Records, announced by WBR co-chairman and CEO Aaron Bay-Schuck and R&R founders Ben Persky, Mason Klein and Will Perliter today (April 9).
Established in 2016, R&R amassed a quarter of a billion streams with artists including Mt. Joy and Sorcha Richardson based on their stated initiative to provide an alternative strategy for independent artists, focused on an aggressive approach to digital. The first signings under the R&R/WBR deal will be singer-songwriters Dijon and Wens.
"I’ve been following Ben and Mason’s careers for years now and I’ve been impressed by the level of artists and songwriters they’ve been championing, on both the management and label sides," said Bay-Schuck. "They have great taste, an authentic approach, and a clear vision of what R&R represents. Dijon and Wens are compelling, original voices and fantastic artists to kick off our partnership. Tom Corson and I are thrilled to welcome R&R into the WBR family."