Zoinks! Scooby-Doo Going On Tour for 50th Anniversary

do not reuse
© Hanna-Barbera
Scooby-Doo

For the beloved children’s series’ 50th anniversary, Scooby-Doo is going live on tour. Warner Bros. Consumer Products and production company Monlove have teamed up to create Scooby-Doo and the Lost City of Gold which is expected to hit stages across the world in 2020.

The touring show will feature a brand-new adventure for classic characters including Shaggy, Velma, Daphne, Fred and Scooby-Doo. The show will be presented in large scale theaters and will be the first of its kind to combine cutting edge technology with exceptional music, puppetry, magic, singing, dance, interactive audience response video, aerial arts and video mapping.

“Scooby-Doo is going to be much more innovative. We are aiming at bringing this to a new benchmark,” CEO and founder of Monlove Ella Louise Allaire tells Billboard.

Monlove was responsible for the enormously successful Ice Age: Live! Which grossed over $100 million worldwide. The Montreal-based production team creates a majority of their projects in-house with their own video animators and graphic designers and even builds their own puppets.

The expansive show Monlove created for Ice Age caught the attention of Warner Bros. who began talks with the production company years ago to start developing the live Scooby-Doo show. The tour will launch next year in conjunction with various other Scooby-Doo related assets from Warner Bros. including a new animated film slated to hit theaters next summer.

The live show will incorporate older-style graphics to harken back to Scooby’s 70s origins, but will feature a whole new story line, original music, live actors and 18 environments to engage both a younger and older audience instead of a static background.     

“The show will have this 2D vintage feel to it and we are also working on a seventies feel to the music with a bit of a modern twist. You will definitely feel the Scooby core from the seventies,” says Monlove chief content officer Martin Lord Ferguson, telling Billboard that the high-end production will resemble those of modern touring concerts or Broadway musicals.

Exact routing is still in the works, but Monlove explains that they are in talks for a worldwide tour ranging from North America to Japan, the Philippines and beyond.

“One of the things that we’ve learned is that Scooby is really loved everywhere. We’re booking India, South America,” says Ferguson. “It’s a worldwide phenomenon. Scooby has more than 24 million followers on Facebook. It is a very popular brand and it hasn’t lost its popularity.”

In a sea of gendered children’s entertainment, Scooby and the gang appeal to both boys and girls. According to the show’s developers, research has shown that their audience is roughly 50/50 in terms of boys and girls, the same make up of the main characters of the Mystery Inc.

"Velma and Daphne will have even more a presence" than in the earlier series, adds Allaire.

The show promises to continue to create a world of spooky, mysterious fun where playful spirits of all ages find the courage to seek adventure, solve problems and do good.

The production is slated to premiere in March 2020 and continue on a global, five-year tour visiting more than 30 countries around the world. The show will be directed by Pierre Boileau with technical design innovations and revolutionary sets being handled by superstar veteran Guy-St-Amour.


THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.