Energy drink maker Red Bull is ending its partnership with consultancy company Yadastar, which oversaw the Red Bull Music Academy and its associated entities, including a radio station, event and festival series and online publication. As a result, RBMA and Red Bull Radio will cease operations in their current forms as of late October, Yadastar announced on Wednesday.
"We have had the privilege to work with some of the brightest and most talented people in the world," Yadastar's founders Many Ameri and Torsten Schmidt said in a statement via Twitter.
The Germany-based company is credited with developing and launching the Red Bull Music Academy in 1998, spurring programming, workshops, festivals, radio studios, signature events and other programming in 60-plus countries. Yadastar also handled RBMA communications and editorial offices.