Patriots Owner Robert Kraft Spotted in LA at Jon Bon Jovi's Wine Event

Jerritt Clark/Getty Images for Hampton Water
Jon Bon Jovi, Robert Kraft and Jesse Bongiovi attend the Hampton Water Rosé Celebrates LA on March 28, 2019 in West Hollywood, Calif. 

New England Patriots owner Robert Kraft was spotted at a swanky rooftop party on LA's Sunset Strip last night for the launch of Hampton Water, a new wine venture launched by Rock & Roll Hall of Fame rocker Jon Bon Jovi and his son Jesse Bongiovi.

The French rose, a mix of Grenache, Cinsault and Mourvèdre grapes, was developed by Bongiovi while spending time with friends in the Long Island, New York enclave, telling Billboard the name Hampton Water is an ode to how much wine is consumed during the summer months.

"In our first year we were named one of the top roses in the world by Wine Spectator," Bongiovi tells Billboard, noting that he had not previously been in the wine business but came up with a business plan with his father and eventually inked a deal for Hampton Water with French winemaker Gerard Bertrand.

Kraft attended the event for about an hour, talking with guests and allowing friends to try on his newest Super Bowl Ring. The party was one of Kraft's few public appearances since being charged in a prostitution scandal in Florida. Kraft has plead not guilty to the charges, but also issued an apology last week saying "The last thing I would ever want to do is disrespect another human being." Kraft and Bon Jovi have a long friendship -- Kraft helped the "Blaze of Glory" singer's bid to purchase the Buffalo Bills in 2014 (it didn't work out), and it was Bon Jovi's song "Livin' on a Prayer" that helped lift the New England Patriots during a come-from-behind win in 2018.

Also spotted at the party at the new Jeremy Hotel at Sunset Boulevard and La Cienega was mega-manager Irving Azoff, as well as Lucian Grainge, chairman and chief executive of Universal Music Group. Also spotted was Miley Cyrus, former Notre Dame hockey player and Hampton Water co-founder Ali Thomas, Bon Jovi's wife Dorothea Hurley and actor Craig Susser

To learn more, visit hamptonwaterwine.com.