Coronavirus

Instagram Head of Music Partnerships Lauren Wirtzer Seawood Departs

Lauren Wirtzer-Seawood
Alexander Thebez

Lauren Wirtzer-Seawood

Lauren Wirtzer Seawood has left her post as head of music partnerships at Instagram after more than three years. In a post on her now-former employer's website, Wirtzer Seawood signaled she was "off to new adventures" but did not elaborate on her next chapter.

As head of music partnerships, Wirtzer Seawood led all efforts to help artists and brands connect the dots with IG's 1 billion active users. In the last year, she steered Ariana Grande (150 million followers) to the app's countdown sticker for her single "Imagine" and helped Beyoncé protegees Chloe x Halle (1.5 million) on general strategy.

"These last 3.5 years have been truly amazing, mostly because of the kick ass crew I got to work with. I will miss their brilliance the most," she said. "Off to new adventures."

Prior to joining IG, Wirtzer Seawood spent over two years as head of digital at Beyonce's Parkwood Entertainment. She has also held senior roles at Zynga and Def Jam Enterprises.

Earlier this year, Wirtzer Seawood was honored by Billboard as one the music industry's most influential power players.


THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.