Streaming is leading Latin's "Comeback Story" in the U.S., as total revenues shot up 18 percent in 2018.
Latin music revenues in the United States rose 18 percent in 2018, to $413 million, marking the second consecutive year for double digit growth in the Latin music market, according to a new report by the Recording Industry Association of America.
Streaming now makes up 93 percent of total Latin music revenues in the U.S., reports the RIAA, compared with 75 percent for the total U.S. music market.
"Latin music’s transformation from a physical-based business to a streaming driven one is even faster than the overall U.S. music market’s turnaround," reads the 2018 Year-End Latin Music Revenue Report. That is mostly driven by paid subscriptions, which now make up 58 percent of total Latin revenues in the U.S.