Music industry veteran Jonathan Azu has founded a new venture, Culture Collective. Based in Los Angeles, the artist management company will initially focus on urban genre clients. Azu formerly served as executive vp & general manager at Red Light Management.
“I created Culture Collective for reasons bigger than music,” says Azu. “After years of driving success for some of the industry’s most iconic artists’ brands and companies, I am excited to leverage my knowledge and relationships to represent creatives who are redefining their culture while also exemplifying and promoting diverse leadership in entertainment.”