Amber Williams Launches Boutique Agency Beaucoup Media: Exclusive
Amber Williams has launched a boutique public relations entertainment agency. The former vp of communications and talent relations at the Country Music Association, Williams’ new company Beaucoup Media specializes in media campaigns and event activations for lifestyle brands.
"Opening a public relations and events company provides me the opportunity to explore creatively -- to work with talented individuals not only in music and television, but all lifestyle verticals," Williams tells Billboard exclusively. "It's not just about PR, it's about being passionate about what we support and dynamic in our actions. I saw a need for publicity representation with heart and savvy."
Williams has nearly 20 years of experience working with a wide range of music and television companies as well as artists, awards shows, red carpets and other events. Beaucoup Media aims to combine her passion and skills for a variety of campaigns and clients.
Williams most recently served as the vp of communications and talent relations at the CMA in Nashville where she oversaw media for the CMA Awards, CMA Fest, and Country Music Hall of Fame Induction announcement press conference, among other initiatives. Prior to that, she spearheaded opening a New York City office for Beck Media where she led a team for six years while working with clients Amazon, Hulu, National Geographic Channel, Netflix, Sony Pictures International Television and The Wendy Williams Show.
The Nashville transplant got her start in the country genre in 2004 at Universal Music Group Nashville where she led publicity campaigns for Shania Twain, Lee Ann Womack, Sugarland, Trisha Yearwood, and Billy Currington, among others, for nearly eight years. She launched her public relations career in 2000 in Los Angeles at Sony Pictures International Television, followed by the then newly-formed cable network Hallmark Channel.