Session, the Swedish tech start-up formerly known as Auddly, has announced the launch of Creator Credits, an automated, soup-to-nuts music ecosystem that aims to help identify and properly credit contributors to songs and recordings. The company, co-founded by songwriters Max Martin and ABBA's Björn Ulvaeus, has developed technology that assigns credits in the studio, then funnels that data down the chain to managers, labels, publishers, rights societies, distributors and, finally, streaming platforms.
In order to harvest that data from the jump, Session is partnering with Pro Tools maker Avid to embed its tech into the popular studio recording program. Session will then be able to automatically detect and add crucial industry identifiers for songwriters (IPI), musicians/performers (IPN), producers and editors to a recording before it embarks on the rest of its journey ending in a listeners' ear.
From the studio, all that metadata travels with the track as it is delivered to labels and publishers. The creator identification information, along with details on their specific contributions to a recording, are assembled with the ISRC, the standard codes for identifying sound recordings, and ISWC, the composition identifier, which will help ensure proper and accurate royalty allocation down the line.