Boomplay, the leading music streaming and download service in Africa, has signed a licensing deal with Warner Music, bringing the label’s catalog to millions of music fans across the continent.
Terms were not disclosed for the multi-year deal, which will see more than one million Warner songs made available to Boomplay’s users in Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia.
Owned by China-based Transsnet Music Limited, Boomplay (formally known as Boom Player) was founded in 2015 and has quickly established itself as the most popular streaming service in Africa. As of February 2019, the platform boasts 42 million users, although doesn’t disclose subscriber numbers.