CD Baby Unveils Bespoke Advertising Options for Independent Artists

As companies like Spotify and TuneCore escalate efforts to engage unsigned clients, CD Baby is now offering unique audio and banner ad opportunities for self-managed and independent artists.     

Users of the CD Baby marketing platform Show.co recently gained access to audio ad campaigns geared toward platforms like Spotify and iHeart. They're planned as 30-second spots and can be customized to target listeners in specific regions and cities. As for the banner ads, CD Baby and Show.co are offering artists spots on tentpole sites like Rolling Stone and CMT.com alongside niche, genre-specific blogs.

CD Baby artists receive free access Show.co and marketing tools. Rates begin at $50 for audio ads and $20 for banner ads.

“Streaming platforms and music-related media offer a lot of opportunities for artists to connect with fans,” CD Baby vp marketing Kevin Breuner said in a statement. “We want to give people the tools not just to get their music out there, but to make an impact and find their audiences.”

CD Baby, an independent distributor/publisher founded in 1998, recently reported its artists earned "well over" $100 million in 2018. That figure marked at least a 25 percent increase over 2017, when CD Baby paid out $80.1 million -- itself a 33 percent bump from 2016.