Topgolf, Matador and BMG Partner On Second Season of 'Who Will Rock You?'

Courtesy of CAA
Dee Snider and Kerri Kasem

Fast-growing sports brand Topgolf is teaming up with Matador Content and music publisher BMG for the second season of Who Will Rock You?, a weekly elimination-style show featuring unsigned bands and celebrity judges Dee Snider from Twisted Sister and radio and television host Kerri Kasem.

Creative Artists Agency brokered the agreement between BMG, the ten-year-old rights management firm founded by German conglomerate Bertelsmann, and TopGolf and Matador Content, the production company behind Lip Sync Battle. The show's second season will premiere March 28 on Topgolf’s digital channel (available on streaming platforms like Amazon Fire and Roku) and feature 12 unsigned bands vying for a $50,000 prize. The winner will also have a chance to be featured on a concert tour of Topgolf’s 57 venues across the country and sign a label development deal with BMG.

Season One of Who Will Rock You? debuted in May 2018 with host Sibley Scoles of Access Hollywood correspondent, radio personality Bobby Bones and recording artist Maggie Rose, with female-led rock group Crimson Riot! beating out seven other bands the show's $25,000 prize. 

Chad Nelson, Topgolf's chief creative officer, said the partnership allowed the company to "showcase more undiscovered talent" while Todd Lubin, co-founder of Matador Content, called the show "modern day Battle of the Bands’' for "music fans everywhere.”

Learn more at topgolf.com/us/tv.


THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.