Some labels are prepared to offer Atlanta rapper Lil Nas X a seven-figure deal, as his country-trap song "Old Town Road" rakes in streams, sources told Billboard.
The moody track about a lonesome cowboy, which interpolates Nine Inch Nails' 2008 song "34 Ghosts IV," was released in early December. It has since topped more than 11.5 million streams on Spotify, and its music video -- which features footage from the Western video game Red Dead Redemption -- has generated close to 5 million views.
"Old Town Road" hits the Hot 100 this week, landing at No. 83. It also debuts on Hot Country Songs at No. 19 (on Hot R&B/Hip-Hop, it enters at No. 36), and has a co-sign from Florida Georgia Line's Brian Kelley.