Recording Academy Appoints Lisa Farris Chief Digital Officer

Lisa Farris
Jessie Lee Cederblom

Lisa Farris

The Recording Academy has appointed Lisa Farris to the role of chief digital officer, tasked with moving the music organization forward through its varied portfolio of digital experiences. Reporting to Academy president/CEO Neil Portnow, Farris will lead a digital media team overseeing content strategy, data analytics, audience growth and product strategy, among other disciplines.

"Lisa is a leading digital innovator who recognizes the Recording Academy has incredible opportunities to inform and inspire music fans through new products and platforms, and we're very fortunate to have someone with her depth of experience and far-sighted perspectives on the industry join our team." said Portnow. "Technology is a fantastic enabler, and Lisa knows that understanding and connecting with music audiences through iconic brands such as the Recording Academy and Grammy Awards is the true differentiator."

Prior to joining the Recording Academy, Farris served as chief digital & brand officer for analytics firm MetricVision. She is also the co-founder of Get This, and previous roles include chief marketing officer for Move Inc., svp of strategic marketing at Universal Music Group's eLabs, and vp of strategic marketing & new media at MCA Records.

"Given the continued pace of digital disruption in music, with more than 88 percent of non-radio music in the U.S. being consumed digitally, coupled with the way creators leverage technology to make music, digital sits at the core of almost everything we touch," said Farris. "Through digital advances, we have an opportunity to heighten the vital work we do supporting all music professionals, while strengthening the Recording Academy's digital ecosystem and building upon the incredible work it provides through advocacy, its charities MusiCares and the Grammy Museum, and of course, the annual Grammy Awards."

Before Farris joined the Academy, the CDO position was held by Jason James, who departed in spring of 2018.


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