Garrett Levin Joins Digital Media Association as CEO

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The Digital Media Association (DiMA) trade group that was an integral music industry ally to get the Music Mordernization Act passed into law last year has tapped Garrett Levin as its new CEO. For the last 26 months, Levin has served as senior vice president/deputy general counsel for intellectual property law and policy at the National Association of Broadcasters (NAB) radio trade group.

In coming into DiMA, Levin's role will be to support the growth and success of the entire digital media ecosystem through pro-innovation policies that benefit creators, consumers and copyright holders alike, according to an announcement about his appointment. 

"We are extremely excited to welcome Garrett to DiMA as our next CEO," said a statement issued by the trade group whose members are Amazon, Apple, Google, Microsoft, Napster, Pandora, Spotify and YouTube and were responsible for nearly 63 percent of the $9.85 billion in revenue counted by the RIAA for 2018.

"His robust policy and legal experience around all facets of copyright, telecommunications, and intellectual property issues will be invaluable as DiMA continues to be the leading voice in Washington for policies that promote growth, consumer choice, and creativity within the music industry," the statement continues. "At a time when the U.S. is the most important streaming market in the world, his leadership will be critical as we seek to harness the power of the streaming economy for artists, creators and all members of the music industry family."

Prior to Levin's positions with DiMA and NAB, he was senior counsel to U.S. Senator Patrick Leahy, handling intellectual property and telecommunications issues including music licensing and modernization of the U.S. Copyright Office. Before that he also served as an attorney advisor at the U.S. Patent and Trademark Office where he co-authored the Department of Commerce's "Green Paper on Copyright Policy, Creativity, and innovation in the Digital Economy."

"Garrett's exceptional expertise, relationships and leadership qualities make him the perfect choice to head up DiMA," said RIAA CEO Mitch Glazier in a statement. "He's the right guy at the right time."

Levin -- who replaces Chris Harrison, who left the trade group in December -- said he is thrilled about joining DiMA. "The companies we represent are an essential element in the 21st century music industry, providing more choice to consumers, changing the ways that artists connect with their fans, and delivering steadily growing revenues to both established and emerging artists, songwriters, labels and publishers," he said in a statement. "I am eager to work with the DiMA companies and stakeholders throughout our industry as together we build the digital present and future of music." 

Early on in his career, Levin -- who graduated from NYU and from Duke University School of Law -- was a litigator at Jenner & Block, where he specialized in digital copyright issues including participating in the Copyright Board Royalty rate determinations.

"Garrett Levin has been a terrific asset to NAB during his two years with our organization," NAB executive vp of communications Dennis Wharton said in a statement. "Garrett is a talented and respected attorney with a deep understanding of music copyright issues. We wish him nothing but the best in his new position as head of DiMA."