As TikTok surpasses 1 billion downloads, the short-form lip-sync video app is launching a new video series to educate users about safety on the platform popular with pre-teens.
Titled "You're In Control," the seven-video collection stars TikTok users and uses editing tricks and memes to show viewers how to make an account private, enable comment controls, set screen time limits and more. In one Black Mirror-esque video, a man puts on magic sunglasses that turn a barking dog into a cute puppy -- illustrating how users can restrict the content that appears in their feed. An intro video implores users to "treat everyone like fam."
The idea, according to an official announcement, is to make community guidelines that are normally buried in FAQ pages more accessible. "At TikTok, we believe that you are your most authentic self when you’re safe and in control," the release continues. "With this video series, we believe we struck a balance between educational and entertaining in a way that will empower you to own your TikTok experience."