iHeartMedia Buys Cloud-Based Tech Company Radiojar

Courtesy Photo


iHeartMedia announced its acquisition of Radiojar Information Technology S.A. today (Feb. 9). The Anthens, Greece-based online audio technology company was bought by iHeartMedia, Inc. subsidiary RCS.  iHeartMedia said it will incorporate Radiojar's cloud-based technology to produce new audio experiences and allow independent prodcasters to broadcast from anywhere in the world. 

"Because we lead in all audio categories and understand the entire landscape, from broadcast radio to streaming radio to podcasts, we are always looking for next-generation technologies and services that can complement the overall audio ecosystem," said Rich Bressler the president, COO and CFO for iHeartMedia, Inc in a statement.

Bressler added, "We recognize that broadcast radio has a very unique set of programming tools that make listening a smoother and more enjoyable experience.  These new capabilities will allow for the seamless nature that has only been available on radio to transition to other audio mediums including digital stations and podcasts."

iHeartMedia and other RCS clients can now utilize the platform to create, manage, distribute and monetize audio content in real-time from all over.

"We share a vision about the importance of cloud-based technologies, and we look forward to the opportunity to evolve and offer our products and services to an even wider audience," added Stathis Koutsogeorgos, CEO of Radiojar.


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