Business

Ticketmaster Acquires Australia's Moshtix

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Ticketmaster has acquired Moshtix, one of the leading independent ticketing companies in Australia and New Zealand, Billboard can reveal.

According to Live Nation-owned Ticketmaster, Moshtix and its 34 Sydney-based employees will continue to operate as a standalone business unit under managing director Harley Evans, an experienced ticketing professional who joined the company in 2010. Financial terms have not been disclosed.   

Established by Hamish Petrie, Moshtix opened for business in 2003 and found its niche working with smaller venues and festivals. Over time, it earned a reputation as one of the more determined indie players in a market dominated by the “big two,” Ticketmaster and Ticketek. Rupert Murdoch’s News Corp bought the company in 2007 and, in 2013, Evans and his business partner, former News Ltd executive Vanessa Bond, engineered a management buyout of Moshtix and its sister company Foxtix.

Today, its tech caters for self-service, full-service and white label offerings for clients including the Groovin’ The Moo festival, Sydney’s Oxford Art Factory and the Australian Turf Club.

Commenting on the acquisition, Evans says, “Ticketmaster is undoubtedly the world leader in ticketing and is the ideal partner for us to take Moshtix to the next level, We are confident that together we can deliver an incredible combination of industry-leading ticketing technology and locally tailored services and marketing that will better serve the independent and general admission market.” 

Maria O’Connor, managing director of Ticketmaster Australia and New Zealand, added, “Moshtix has a rich 15-year history and during this time have developed a reputation for being extremely hard-working and passionate about what they do. Their mission to ‘make live easy’ by delivering a seamless connection between partner, fan and the artist is shared with us. We look forward to working with them to help fans discover, share and experience the live entertainment they love.”

Moshtix is now added to Ticketmaster’s suite of ticketing platforms that includes TicketWeb and its DIY service, Universe, which launched just15 months ago.

"At our core," Evans tells Billboard, "Moshtix is an 'effort' business, not an off the shelf one-size-fits-all product. There are plenty of solutions out there that service the GA market, but Moshtix really thrives on getting to know our event partners inside-out and doing what we can to “make live easy” and create value for them. The relationship with Ticketmaster will create many more opportunities for us to do this than we were perhaps able to as a privately-run operator."