The new Spruce Up Lounge upgrade will be outfitted with space for blow dryers, flat irons and full mirrors. There will even be barbers on hand throughout the camping experience.
The Great Atlantic Campout is comprised of two locations, North and South Camping which each offer something different for attendees.
Surrounded by trees, the North Camp Ground has been upgraded this year with the North Hub Beach Club that will feature a full Tiki Bar, a sand beach for lounging as well as splash pad water features and a stage for performances.
“The North and South hubs have traditionally had a stage in each location, but both of those stages will be upgraded. They will be bigger stages, better production better sound,” says Madison House Presents' Alicia Karlin whose team was brought on this year to lead booking, marketing and programming/experiences. “There will be the North Hub Beach Club with daily beach parties. I would say higher tier talent than ever before in both hubs. Specifically, in the North there is going to be well-known DJs, live electronic music.”
The South Camp Ground will be located close to the festival entrance with human foosball and will host the first Firefly CHATs (Come Hear About Things). The CHATs will be conversations, topics and workshops with speakers and organizations to be announced.
Both camp grounds will have Hubs with a farmer’s market, general store, bar, daily yoga, food and craft vendors and the late-night silent disco. In addition, the hubs (one in the North and one in the South) will have entertainment stages kicking off on Thursday (June 20) with pre-parties featuring Louis The Child, Gryffin (DJ Set), Saint Motel, Ripe, Emo Nite and more. Each performer will play two sets, one at each camping site.
“All of these experiences are trying to craft a special camping festival and upgrade the experience from what it’s been in previous years and get this community really eager,” says Karlin, who joined the Firefly team last year after it was fully purchased by AEG.
“Partnering with AEG has been a wonderful thing for the festival and it has given us the ability to be thinking long term and making meaningful investments that are going to change our fan experience,” adds Mezzano who has been with the festival since day one.
The festivalgoers’ camping experience will also be elevated by the six new Ranger Stations. There are two Ranger Stations in North Camping and four in South Camping and their staff, Rangers, will patrol to ensure the community is safe and sound with help from upgraded lighting throughout the grounds.
The Ranger Stations “are actual structures. They are cabins where we will have Rangers in place that our part of our Firefly team that are trained for FAQs. Located at each ranger station will be communal grills, a campfire, water refill stations, charging stations, restrooms and running water,” Karlin tells Billboard. “Each one of those we have placed in strategic locations so no camper will have to walk more than five minutes to get to their nearest ranger station.”
“The point of making these investments and upgrading it is so that people do feel like there's a bigger community being built and it's not just about who's playing the lineup, which is amazing, but there's a ton of other stuff to do,” adds Mezzano.
This year’s Firefly Festival returns to The Woodlands in Dover, Del. from June 21-23. More information on the festival including passes, the lineup and more on the Great Atlantic Campout can be found at FireflyFestival.com.