Several labels have been racing to sign teenage Memphis rapper NLE Choppa, with bids reaching at least $3 million, sources tell Billboard.
Interscope, Republic, EMPIRE and Caroline are among those who've expressed interest in the emerging artist, who has gone from little-known teenager to viral rapper in just over a month.
Choppa, real name Bryson Potts, first caught the internet's attention around Christmas as part of a music video called "No Chorus Pt 3" uploaded to YouTube from Memphis rap collective Shotta Fam. Choppa's proper debut song, the rambunctious, boastful "Shotta Flow," hit YouTube on Jan. 10 -- and hasn't stopped raking in views since. The frenetic video, where Choppa and friends bounce around toting prop guns outside a house in his hometown, has since topped 9.7 million views, with a reaction video trend on the heels of it. NLE appears to stand for No Love Entertainment.