No. 88: Jared Smith & David Marcus | Power 100



President, North America, Ticketmaster


Executive vp/head of music, Ticketmaster

550 MILLION TICKETS SOLD: "The reward for good work is more work," says Smith. "Every year, we've got to find a way to grow the business." In 2018, Smith's Ticketmaster team did just that: The first three quarters of the year were among the company's top five of all time for gross transaction value. Ticketmaster rolled out Presence -- which replaces paper tickets with mobile digital passes -- at all 32 NFL stadiums and nearly 200 venues. Taylor Swift's North American tour also relied on mobile delivery, and, says Marcus, "What she did with us, from Verified Fan to pricing tools and strategy, has informed every major tour we've ticketed since."

INDUSTRY TREND HE'D LIKE TO SEE: (Smith) "Off-cycle underplays. There is nothing like seeing a major act live in an intimate venue."

Billboard Power 100 2019