No. 77: Henry Cárdenas | Power 100

77

HENRY CÁRDENAS, 62

Founder/CEO, Cárdenas Marketing Network

340 SHOWS: A COMPANY RECORD: Cárdenas says CMN solidified its position as Latin music's biggest concert production company with a record 340 shows. "We usually produce 200 concerts a year, but there was a lot of music, and we were very aggressive," he says. CMN's 2018 slate ranged from Maluma's arena tour to Pepe Aguilar's family-friendly music and rodeo show, which played 10 U.S. venues. Cárdenas also signed longtime client and foundation partner Marc Anthony to a multiyear $160 million exclusive deal. Up next: an arena run with Bad Bunny. "The man is a [box-office] monster. I can't even figure it out," says Cárdenas. "We started with 20 shows and did 42."

TV SERIES THAT RESONATED: "Nicky Jam: El Ganador. It shows that no matter how far you fall, there's always a second chance."

Billboard Power 100 2019


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