Latin Music Week

No. 70: Afo Verde | Power 100

70

AFO VERDE, 52

Chairman/CEO, Sony Music Latin Iberia

49.1 PERCENT OF THE LATIN MARKET: Verde's work with his global roster of superstars and rising artists -- including Shakira and Colombian urban singer Maluma on their respective albums El Dorado and F.A.M.E., and with neo-flamenco stylist RosalĂ­a on her breakthrough Latin Pop Albums chart-topper, El Mal Querer -- helped Sony capture 49.1 percent of the Latin market in 2018. The company's numbers also have benefited from marketing and distribution deals for Ozuna and Pina Records through Sony-owned The Orchard. Verde has engineered innovative ways to marry Latin pop with another cultural -- and personal -- passion: soccer. In October, he closed a deal with Cirque du Soleil to produce Messi10, a music-augmented show based on the life of Argentine footballer Lionel Messi, and in July, he orchestrated Nicky Jam, Will Smith and Era Istrefi's performance of the World Cup anthem during the closing ceremony.

MUSIC TREND HE'D LIKE TO SEE: "More rock, instrumental music and jazz."

Billboard Power 100 2019