Latin Music Week

No. 60: Tamara Hrivnak, Malika Quemerais & Lauren Wirtzer-Seawood | Power 100

60

TAMARA HRIVNAK, 41

Head of music business development and partnerships, Facebook

MALIKA QUEMERAIS, 33

Head of music partnerships, Facebook

LAUREN WIRTZER-SEAWOOD

Head of music partnerships, Instagram

144 MILLION 'GRAM FOLLOWERS FOR ARIANA: Over 1 million people turned out to support gun control at 2018's inaugural March for Our Lives rallies -- including Paul McCartney, Cher and Common -- but most participants didn't know that Facebook, with Scooter Braun's SB Projects, was working behind the scenes with artists and Marjory Stoneman Douglas High School survivors. The company coordinated donation and event pages, and shared speeches and performances through video and livestream, helping to raise over $500,000 for the cause via the platform. "Most days, we work with folks on how they can best showcase their music on the platform," says Quemerais, who came up at MTV. "In this case, it was music and social activism tied into one." At Instagram, Wirtzer-Seawood steered Ariana Grande (144 million followers) to the app's new countdown sticker for single "Imagine" and helped Beyoncé protegees Chloe x Halle (1.5 million) on general strategy. "It's important women have the opportunity to shine," says Wirtzer-Seawood.

GO-TO MOTIVATIONAL SONG: (Quemerais) "DJ Khaled, Akon and T.I.'s 'We Takin' Over.'"

Billboard Power 100 2019