No. 59: Doug Morris | Power 100



Founder, 12 Tone Music

THREE HITS, INDIE STYLE: After retiring from Sony Music last March, ending a 28-year run at the top of each of the three majors, Morris secured funding from Apple for his new indie and recruited former Def Jam CEO Steve Bartels to come along. 12 Tone has since scored three Billboard 200 hits. The label signed Lauren Daigle after Look Up Child reached No. 3 on the chart. Additionally, 12 Tone artists Joji's Ballads 1 and Anderson .Paak's Oxnard hit Nos. 3 and 11, respectively. "For the first nine, 10 months we did very well," he says. "It was quite daunting when we started. We had no furniture, no phones, no insurance. Those are things I never really thought about that much."

EXECUTIVE COACH: "[Atlantic Records founder] Ahmet Ertegun. He taught me it's all about the song. And you need a great artist."

Billboard Power 100 2019