No. 50: Pierre 'P' Thomas & Kevin 'Coach K' Lee | Power 100

50

PIERRE "P" THOMAS, 39

CEO, Quality Control Music

KEVIN "COACH K" LEE

COO, Quality Control Music

3.3 BILLION STREAMS FOR LIL BABY: The homegrown Atlanta label broke two new acts, Lil Baby and City Girls, through its alliance with Motown Records. Lil Baby, whose "work ethic beat everyone in 2018," says Thomas, was among the top 10 most-streamed artists of the year, with 3.3 billion streams -- and Baby's mixtape with fellow Atlanta act Gunna, Drip Harder, debuted at No. 4 on the Billboard 200. Hip-hop duo City Girls debuted at No. 14 on the Emerging Artists chart, and their sophomore LP, Girl Code, landed at No. 31 on Top R&B/Hip-Hop Albums. Although Migos remains the Motown-partnered imprint's biggest star, "there's no competition at Quality Control," says Lee. "We're all family. We all push each other."

EXECUTIVE COACH: (Thomas) "Ethiopia [Habtemariam], president of Motown, has taught me patience, and that nothing is more important than a hit record."

Billboard Power 100 2019


THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.