No. 94: Pasquale Rotella | Power 100



Founder/CEO, Insomniac Events

A RECORD 1.5 MILLION FESTIVALGOERS: Insomniac rang in its 25th anniversary in 2018 with “record attendance in the States,” says Rotella, adding that over 1.5 million attended Insomniac events across North America, with five-digit festivalgoer increases at its Live Nation-backed mainstays Electric Daisy Carnival (in Mexico and Orlando, Fla.), Nocturnal Wonderland and HARD Summer. And after exporting EDC to Japan in 2017, Rotella added Shanghai and Guangdong, China, to the EDC roster in 2018 and announced Insomniac’s first EDC Korea, set for Seoul in August. “The excitement for dance music there feels like the excitement that was here in 2011,” says Rotella.

POWER ACCESSORY: “An alien-mind-control-deflection unit. I wore it at Countdown [festival in San Bernardino, Calif.].”

Billboard Power 100 2019