Chief business officer, YouTube
LYOR COHEN, 59
Global head of music, YouTube
829,000 SIMULTANEOUS VIEWS FOR ARI: 2018 was a record-breaking year for YouTube: 458,000 users made Beyoncé's Coachella performance the platform's most-viewed live-music festival performance, and Ariana Grande's "Thank U, Next" video premiere logged 829,000 simultaneous views -- the most ever for a YouTube premiere. "Our most successful artists aren't the ones that are simply putting up music videos," says Cohen. "They're using all our tools to interface directly with their fans on a day-to-day basis." Those tools, adds Kyncl, include artists and songwriters obtaining recognition for their work through the Music in This Video feature and the YouTube charts, and making additional revenue through the site's partnerships with Ticketmaster and Eventbrite. Wojcicki also says YouTube paid out $1.8 billion in ad revenue to the music industry worldwide between October 2017 and September 2018.