No. 21: Louis Messina | Power 100

21

LOUIS MESSINA, 71

CEO, Messina Touring Group

NO. 1 GROSSING U.S. TOUR OF ALL TIME: For the veteran promoter, 2018 was one for the record books: Taylor Swift's Reputation stadium tour was the year's top-grossing North American outing ($266 million) and the highest-grossing U.S. tour of all time. With Kenny Chesney, the AEG partner also claimed 2018's best-selling country artist, grossing $114 million. "This has been the best year of my career," says Messina, who received the Country Music Association's touring lifetime achievement award in January.

GO-TO MOTIVATIONAL SONG: "George Strait's 'Troubadour': 'I still feel 25 most of the time/I still raise a little Cain with the boys ... And I'll be an old troubadour when I'm gone.'"

Billboard Power 100 2019


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