EMPIRE Appoints Amir Abbassy Head of Content Development & Production, Peter Kadin VP of Marketing

Courtesy of Empire

EMPIRE announced the appointments of Amir Abbassy as head of content development & production and Peter Kadin as vp of marketing on Monday (Feb. 4). 

“I’ve known Amir and Peter for years and their reputation in the industry preceded them. Adding them to the team was not only a natural fit, but strategically expands our scope and capabilities as a company,” said Nima Etminan, vp of operations at EMPIRE, in a statement. “They have both shown an ability to push boundaries in their respective fields and will be an integral part of bringing our dynamic roster of artists to a global audience.”

In his new role, Abbassy is responsible for content creation to highlight the company's artists and enage with the youth music culture. He previously worked at All Def Digital as one of its first employees, where he was in charge of creative direction for both content and programming and created the Webby Award-winning series ARTS & RAPS and THE SIGNAL.

"I have spent my career championing independent and established artists, especially through leveraging new technologies, social media and video content. There couldn't be a more dynamic player in the market to partner with than EMPIRE,” said Abbassy. “I have known and respected Ghazi and Nima for years and watched them build EMPIRE brick by brick into one of the leading, wholly independent music companies. I'm excited to have the opportunity to create original series and longer form content featuring the most dynamic artists in the world, and giving those artists the massive infrastructure, support and reach of EMPIRE. All ideas and creative directors, writers and talent are welcome as we open our new studio in downtown San Francisco."

Kadin previously created his own public relations and marketing consulting agency in San Francisco, where he worked with Stevie Wonder and 2 Chainz, and prior to that spent several years at Def Jam. In his new role, Kadin is responsible for the marketing and public relations campaigns for the label's artists. 

“I’m thrilled to join the bold and innovative team at EMPIRE,” added Kadin. “EMPIRE has a keen sensibility for artist discovery and growth beginning at the earliest, most exciting phase of an artist’s career, and it couples that with the foresight to capitalize on future trends in the music industry and in culture as a whole.”