Sound Royalties Announces New Strategic Alliance With GLAD Empire to Fund Independent Artists
Sound Royalties, which specializes in music finance, announced Wednesday (Jan. 23) its new strategic alliance with GLAD Empire, which focuses on digital distribution and monetization of content on music and video platforms, and other specialized platforms in the Latin market.
GLAD's new relationship with Sound Royalties will help continue to develop the careers of independent artists, through innovative funding alternatives.
With the new strategic alliance, independent artists are free to maintain their independent careers, maintain the rights to their content and receive economic advances to create new videos and promote their product.
"With the talent, you can achieve great things, but with the talent and financial support, you can move mountains,” said GLAD Empire President, Camille Soto, in a press statement. "At GLAD Empire we have an exclusive list of artists to whom we offer them services including distribution and promotion of their products. Working with Sound Royalties in the financing of the artists will benefit each of them directly and the whole urban Latin music culture."
Alex Heiche, CEO and founder of Sound Royalties, added: "We are very excited about this new relationship with GLAD Empire, and extending the reach of our services with like-minded institutions like GLAD Empire will help us get to more creatives in search of flexible options of economic support that will give them the opportunity to advance their careers and fully retain the rights to their jobs."