Introduced to country fans by O’Connell since the late 1990s, the Country Megaticket allows fans to pick seats in a specific area of their local amphitheater and use their pass to get into any of the announced country acts coming through their venue.
With over 30 participating amphitheaters, fans can see some of the most popular country acts from the front row or the lawn depending on their package choice. For the first time this year, fans can also choose reserved lawn seats for their megaticket.
“We give them the opportunity to sit where ever they want. There are packages available right down front where you get the same seats every show,” says O’Connell. “Country fans are fiercely loyal. They want to go to as many shows, especially outdoor ones, as they can. It only made sense to me to give them the opportunity to go in one fell swoop.”
Depending on their local amphitheater, fans can see between four to eight shows with each pass. Each show also features support from emerging country artists who have already begun to make names for themselves.
Jason Aldean’s tour is supported by Kane Brown, Carly Pearce and Dee Jay Silver, while Thomas Rhett is bringing Dustin Lynch, Russell Dickerson and Rhett Atkins on the road.
“It is tribal. Country music is all about community. The artists all band together,” says O’Connell. “A country music fan gets an incredible opportunity to see roughly three acts per show. It is a lot of music.”
The Live Nation Country Megaticket goes on sale Jan. 25 at 10am local time in select cities. Additional participating venues and their respective lineups will be announced in the coming weeks.