Canopy announced the addition of Bassey Etim and Matthew Ogle on Tuesday (Jan. 15). They will be based in Brooklyn and work to build the company's technical architecture to provide private personalized content.
Etim was previously the community desk editor at the New York Times, and will use his skills to provide a human context and voice to Canopy recommendations.
Ogle recently worked at Instagram and was a product director at Spotify before that. He managed the lauch of Spotify's personalization and discovery features such as Discover Weekly, Release Radar, and Daily Mix. In his new role at Canopy, Ogle will oversee the consumer product vision to build a broader private personalization architecture.