Spotify has fortified its catalog of Indian music following a global licensing deal with leading music/film company, T-Series. The arrangement, announced on Monday, adds over 160,000 songs ranging from Bollywood soundtracks to non-film artist content to Spotify's library.
T-Series controls one of the biggest shares of the music market in India, sources tell Billboard. A distribution pact with the company strengthens its Indian music catalog ahead of an impending launch in the world's second-most populous nation.
According to Spotify, more than 4 million users globally regularly listen to Indian music content on the service. In June, it rolled out an Indian music hub, Desi, which houses numerous playlists covering Bollywood, bhangra classics, sitar music and hip-hop, among other genres. The flagship Desi Hits playlist has over 217,000 followers.