As well, Erin Benjamin, formerly the executive director, has been promoted to president and non-voting CEO.
The Canadian non-profit Music Canada Live is taking on a new name and separate identity, The Canadian Live Music Association, it announced Friday (Jan. 11). The rebrand comes after considerable support to get off the ground by Music Canada, the non-profit trade and lobby group representing the major labels and associate indie companies and interests of the industry.
The Canadian Live Music Association represents various sectors and personnel working in the concert business, including promoters, festivals, talent agencies, venues, clubs, arenas, performing arts centers, ticketing companies, other organizations and suppliers. Its self-proclaimed mission is "to entrench the economic, social and cultural value of live music -- creating the conditions for concerts to thrive, from coast to coast to coast."
"This is an important milestone for our organization," said board chair Jesse Kumagai in a statement. "As Music Canada Live we were able to hit the ground running back in 2014 with great thanks to Music Canada for providing the support we needed to launch and grow as quickly as we did."