Ultra Music Festival Gets Cease and Desist Letter Over New Location
Rapture Electronic Music Festival is scheduled for two of the same three days at the same location.
Ultra Music Festival in Florida has been issued a cease and desist letter from a competing electronic-focused event. Rapture Electronic Music Festival is calling on Ultra to stop applying for permits at Virginia Key where Rapture was scheduled to have its event on the same weekend.
After being ousted from its former location at Bayfront Park in downtown Miami due to neighbor complaints about excessive noise, Miami commissioners approved Ultra moving to Virginia Key Beach Park for its three-day festival from March 29-31. Rapture reportedly objected to the approval for the licensing agreement at a meeting in November, but four out of five commissioners voted in favor of Ultra utilizing Virginia Key for that same weekend.
According to the Miami Herald, Rapture was already on the calendar for two of the three days at Virginia Key (March 29-30). Rapture has been held at Virginia Key for the past two years and is now threatening legal action if Ultra continues to pursue permits around the dates that would displace the smaller festival.
“We are investigating this matter further and if [you] do not immediately withdraw your application that directly interferes with our client’s planned festival time and location, we will be taking immediate action against you, the City and Virginia Key Beach Park Trust,” said Rapture’s attorney Paul K. Silverberg in a letter. “Any continued behavior and furtherance of the complained act will be considered willful and subject you to punitive damages.”
According to Silverberg, Rapture had an agreement with city to host their event on Virginia Key for an additional three years.
“There are a number of government employees, who have already stated that Rapture was scheduled for that timing and that you knew — just like others in the city, Virginia Key Beach Park Trust and parks department,” Silverberg added.
Ultra organizers have already begun applying for permits and creating plans for handling traffic and environmental concerns. Per the licensing agreement approved in November, Ultra will need to complete traffic and environmental plans 60 days prior to the event making the deadline Jan. 28.