The program will award $10,000 to three college juniors and seniors.
Live Nation and the House of Blues’ Music Forward Foundation have teamed up to offer three $10,000 scholarships to college juniors and seniors pursuing careers in the music industry.
The Live Nation scholarships were established in 2016 to help support a new generation of music industry professionals in careers in the concert business including concert promotion, venue operation, ticketing, sponsorship, e-commerce and artist management.
“Live Nation supports future leaders in pursuit of a career in the music industry,” said Mark Campana, chief operations officer of Live Nation US Concerts, in a press release. “Music Forward helps bridge community to industry and we look forward to this year’s group of candidates and continuing to grow this important philanthropic program.”