Tidal and MQA Deliver Studio Quality Sound to Mobile
Master quality audio streaming is now available to all Tidal HiFi members using Android smartphones, the company announced Monday. Tidal Masters is a partnership with British company MQA (Master Quality Authenticated), which developed technology that makes large music files compatible on any service or device without loss of quality.
Tidal first began integrating MQA's file-decoding technology into its HiFi tier on desktop two years ago. With the latest update, the Tidal Android app will now include the MQA decoder, giving on-the-go audiophiles a convenient option for experiencing fuller, richer studio sound via streaming. A HiFi membership runs $19.99 per month.
"This is a major advancement for the audiophile community and Tidal's HiFi members," said Lior Tibon, Tidal's COO. "As our platform evolves, our partnership with MQA continues to expand and cements our position as a leader in the High-Fidelity audio space."
Founded by Bob Stuart and commercially launched in 2016, MQA is certified by the RIAA and has deals in place with Universal Music Group, Sony Music Entertainment and Warner Music Group, as well as indie label organization Merlin.
Mike Jbara, MQA CEO, added, "We know that most music fans are choosing to stream on their phones. MQA’s view is that you should have the best quality sound regardless of where you’re listening. We’re delighted that, through our ongoing collaboration with Tidal, access to master quality audio is now expanding across mobile."