The 2019 Latin Alternative Music Conference set for July 7-13
The Latin Alternative Music Conference will celebrate its 20th anniversary in New York City from July 7-13.
LAMC producer Tomas Cookman, who is also the president of Los Angeles indie Nacional Records and CEO of artist development company Industria Works, tells Billboard that this summer’s special edition will spotlight Spain, Colombia and Argentina, and honor 20 "people or companies that have helped these last 20 years be filled with ongoing music."
Over the past two decades, the LAMC has witnessed, and done its part to propel, changes in the definition of Latin music, starting with propagating the idea of "latin alternative" itself, providing a showcase for rock, electronic, urban and folkloric fusion and artists who defied any genre category. Underground or simply unrecognized artists who first got major attention at the LAMC have since gone on to signings with major labels, commercial radio hits and Grammy wins. At the same time, the LAMC has proven that Latin artists can have viable careers outside the mainstream.